diff --git a/synapse/storage/profile.py b/synapse/storage/profile.py
index 3f6b64c40d..a8fbc604b6 100644
--- a/synapse/storage/profile.py
+++ b/synapse/storage/profile.py
@@ -152,7 +152,7 @@ class ProfileWorkerStore(SQLBaseStore):
             "active": int(active),
             "batch": batchnum,
         }
-        if not active and hide:
+        if not active and not hide:
             values["avatar_url"] = None
             values["displayname"] = None
         return self._simple_upsert(