diff --git a/synapse/handlers/message.py b/synapse/handlers/message.py
index 90c614c9ef..fc7e87de8f 100644
--- a/synapse/handlers/message.py
+++ b/synapse/handlers/message.py
@@ -26,9 +26,9 @@ from synapse.types import (
     UserID, RoomAlias, RoomStreamToken, StreamToken, get_domain_from_id
 )
 from synapse.util import unwrapFirstError
-from synapse.util.async import concurrently_execute
+from synapse.util.async import concurrently_execute, run_on_reactor
 from synapse.util.caches.snapshot_cache import SnapshotCache
-from synapse.util.logcontext import PreserveLoggingContext, preserve_fn
+from synapse.util.logcontext import preserve_fn
 from synapse.util.logutils import log_duration
 from synapse.visibility import filter_events_for_client
 
@@ -913,13 +913,16 @@ class MessageHandler(BaseHandler):
                     "Failed to get destination from event %s", s.event_id
                 )
 
+        @defer.inlineCallbacks
+        def _notify():
+            yield run_on_reactor()
+            self.notifier.on_new_room_event(
+                event, event_stream_id, max_stream_id,
+                extra_users=extra_users
+            )
+
         with log_duration("on_new_room_event"):
-            with PreserveLoggingContext():
-                # Don't block waiting on waking up all the listeners.
-                self.notifier.on_new_room_event(
-                    event, event_stream_id, max_stream_id,
-                    extra_users=extra_users
-                )
+            preserve_fn(_notify)()
 
         # If invite, remove room_state from unsigned before sending.
         event.unsigned.pop("invite_room_state", None)