diff --git a/synapse/config/consent_config.py b/synapse/config/consent_config.py
index 44c4711e6c..ddcd305f4c 100644
--- a/synapse/config/consent_config.py
+++ b/synapse/config/consent_config.py
@@ -43,10 +43,13 @@ DEFAULT_CONFIG = """\
 #   version: 1.0
 #   server_notice_content:
 #     msgtype: m.text
-#     body: |
-#       Pls do consent kthx
-#   block_events_error: |
-#     You can't send any messages until you consent to the privacy policy.
+#     body: >-
+#       To continue using this homeserver you must review and agree to the
+#       terms and conditions at %(consent_uri)s
+#   block_events_error: >-
+#     To continue using this homeserver you must review and agree to the
+#     terms and conditions at %(consent_uri)s
+#
 """
 
 
diff --git a/synapse/handlers/message.py b/synapse/handlers/message.py
index 7936a60af4..c32b9bcae4 100644
--- a/synapse/handlers/message.py
+++ b/synapse/handlers/message.py
@@ -577,8 +577,11 @@ class EventCreationHandler(object):
         consent_uri = self._consent_uri_builder.build_user_consent_uri(
             requester.user.localpart,
         )
+        msg = self.config.block_events_without_consent_error % {
+            'consent_uri': consent_uri,
+        }
         raise ConsentNotGivenError(
-            msg=self.config.block_events_without_consent_error,
+            msg=msg,
             consent_uri=consent_uri,
         )
 
diff --git a/synapse/server_notices/consent_server_notices.py b/synapse/server_notices/consent_server_notices.py
index 440f6b1cd4..a709802856 100644
--- a/synapse/server_notices/consent_server_notices.py
+++ b/synapse/server_notices/consent_server_notices.py
@@ -14,10 +14,13 @@
 # limitations under the License.
 import logging
 
+from six import (iteritems, string_types)
 from twisted.internet import defer
 
 from synapse.api.errors import SynapseError
+from synapse.api.urls import ConsentURIBuilder
 from synapse.config import ConfigError
+from synapse.types import get_localpart_from_id
 
 logger = logging.getLogger(__name__)
 
@@ -52,6 +55,8 @@ class ConsentServerNotices(object):
                     "key.",
                 )
 
+            self._consent_uri_builder = ConsentURIBuilder(hs.config)
+
     @defer.inlineCallbacks
     def maybe_send_server_notice_to_user(self, user_id):
         """Check if we need to send a notice to this user, and does so if so
@@ -81,10 +86,18 @@ class ConsentServerNotices(object):
                 # we've already sent a notice to the user
                 return
 
-            # need to send a message
+            # need to send a message.
             try:
+                consent_uri = self._consent_uri_builder.build_user_consent_uri(
+                    get_localpart_from_id(user_id),
+                )
+                content = copy_with_str_subst(
+                    self._server_notice_content, {
+                        'consent_uri': consent_uri,
+                    },
+                )
                 yield self._server_notices_manager.send_notice(
-                    user_id, self._server_notice_content,
+                    user_id, content,
                 )
                 yield self._store.user_set_consent_server_notice_sent(
                     user_id, self._current_consent_version,
@@ -93,3 +106,27 @@ class ConsentServerNotices(object):
                 logger.error("Error sending server notice about user consent: %s", e)
         finally:
             self._users_in_progress.remove(user_id)
+
+
+def copy_with_str_subst(x, substitutions):
+    """Deep-copy a structure, carrying out string substitions on any strings
+
+    Args:
+        x (object): structure to be copied
+        substitutions (object): substitutions to be made - passed into the
+            string '%' operator
+
+    Returns:
+        copy of x
+    """
+    if isinstance(x, string_types):
+        return x % substitutions
+    if isinstance(x, dict):
+        return {
+            k: copy_with_str_subst(v, substitutions) for (k, v) in iteritems(x)
+        }
+    if isinstance(x, (list, tuple)):
+        return [copy_with_str_subst(y) for y in x]
+
+    # assume it's uninterested and can be shallow-copied.
+    return x
diff --git a/synapse/server_notices/server_notices_manager.py b/synapse/server_notices/server_notices_manager.py
index f535b9c9da..7e4055c84a 100644
--- a/synapse/server_notices/server_notices_manager.py
+++ b/synapse/server_notices/server_notices_manager.py
@@ -35,6 +35,7 @@ class ServerNoticesManager(object):
         self._config = hs.config
         self._room_creation_handler = hs.get_room_creation_handler()
         self._event_creation_handler = hs.get_event_creation_handler()
+        self._is_mine_id = hs.is_mine_id
 
     def is_enabled(self):
         """Checks if server notices are enabled on this server.
@@ -55,7 +56,7 @@ class ServerNoticesManager(object):
             event_content (dict): content of event to send
 
         Returns:
-            Deferrred[None]
+            Deferred[None]
         """
         room_id = yield self.get_notice_room_for_user(user_id)
 
@@ -89,6 +90,9 @@ class ServerNoticesManager(object):
         if not self.is_enabled():
             raise Exception("Server notices not enabled")
 
+        assert self._is_mine_id(user_id), \
+            "Cannot send server notices to remote users"
+
         rooms = yield self._store.get_rooms_for_user_where_membership_is(
             user_id, [Membership.INVITE, Membership.JOIN],
         )