A lot of the functions have the same name in this space like `store_file`,
and we also do it multiple times for different reasons (main media repo,
other storage providers, thumbnails, etc) so it's good to differentiate
them so your head doesn't explode.
Follow-up to https://github.com/matrix-org/synapse/pull/15850
Tracing instrumentation to media `/upload` code paths to investigate https://github.com/matrix-org/synapse/issues/15841