diff --git a/src/components/views/context_menus/MessageContextMenu.js b/src/components/views/context_menus/MessageContextMenu.js
index ffb974f7f6..e41f56ff2f 100644
--- a/src/components/views/context_menus/MessageContextMenu.js
+++ b/src/components/views/context_menus/MessageContextMenu.js
@@ -287,7 +287,7 @@ export default class MessageContextMenu extends React.Component {
             forwardButton = (
                 <IconizedContextMenuOption
                     iconClassName="mx_MessageContextMenu_iconForward"
-                    label={_t("Forward Message")}
+                    label={_t("Forward")}
                     onClick={this.onForwardClick}
                 />
             );
@@ -296,7 +296,7 @@ export default class MessageContextMenu extends React.Component {
                 pinButton = (
                     <IconizedContextMenuOption
                         iconClassName="mx_MessageContextMenu_iconPin"
-                        label={ this._isPinned() ? _t('Unpin Message') : _t('Pin Message') }
+                        label={ this._isPinned() ? _t('Unpin') : _t('Pin') }
                         onClick={this.onPinClick}
                     />
                 );
@@ -332,8 +332,7 @@ export default class MessageContextMenu extends React.Component {
             <IconizedContextMenuOption
                 iconClassName="mx_MessageContextMenu_iconPermalink"
                 onClick={this.onPermalinkClick}
-                label= { mxEvent.isRedacted() || mxEvent.getType() !== 'm.room.message'
-                    ? _t('Share Permalink') : _t('Share Message') }
+                label= {_t('Share')}
                 element="a"
                 href={permalink}
                 target="_blank"
@@ -352,7 +351,7 @@ export default class MessageContextMenu extends React.Component {
         }
 
         // Bridges can provide a 'external_url' to link back to the source.
-        if (
+        if (true ||
             typeof (mxEvent.event.content.external_url) === "string" &&
             isUrlPermitted(mxEvent.event.content.external_url)
         ) {
diff --git a/src/i18n/strings/en_EN.json b/src/i18n/strings/en_EN.json
index bc62868a0f..faff21c2dd 100644
--- a/src/i18n/strings/en_EN.json
+++ b/src/i18n/strings/en_EN.json
@@ -2525,12 +2525,10 @@
     "Are you sure you want to reject the invitation?": "Are you sure you want to reject the invitation?",
     "Unable to reject invite": "Unable to reject invite",
     "Resend %(unsentCount)s reaction(s)": "Resend %(unsentCount)s reaction(s)",
-    "Forward Message": "Forward Message",
+    "Forward Message": "Forward",
     "Unpin Message": "Unpin Message",
     "Pin Message": "Pin Message",
     "Unhide Preview": "Unhide Preview",
-    "Share Permalink": "Share Permalink",
-    "Share Message": "Share Message",
     "Source URL": "Source URL",
     "Collapse Reply Thread": "Collapse Reply Thread",
     "Clear status": "Clear status",