diff --git a/src/utils/permalinks/Permalinks.js b/src/utils/permalinks/Permalinks.js
index 0f54bcce05..2f673e0346 100644
--- a/src/utils/permalinks/Permalinks.js
+++ b/src/utils/permalinks/Permalinks.js
@@ -130,7 +130,13 @@ export class RoomPermalinkCreator {
     }
 
     forRoom() {
-        return getPermalinkConstructor().forRoom(this._roomId, this._serverCandidates);
+        try {
+            // Prefer to use canonical alias for permalink if possible
+            const alias = this._room.getCanonicalAlias();
+            return getPermalinkConstructor().forRoom(alias, this._serverCandidates);
+        } catch (error) {
+            return getPermalinkConstructor().forRoom(this._roomId, this._serverCandidates);
+        }
     }
 
     onRoomState(event) {