diff --git a/src/components/views/dialogs/AnalyticsLearnMoreDialog.tsx b/src/components/views/dialogs/AnalyticsLearnMoreDialog.tsx
index ae162b7526..a4cb0deae1 100644
--- a/src/components/views/dialogs/AnalyticsLearnMoreDialog.tsx
+++ b/src/components/views/dialogs/AnalyticsLearnMoreDialog.tsx
@@ -73,9 +73,9 @@ const AnalyticsLearnMoreDialog: React.FC<IProps> = ({
         <div className="mx_Dialog_content">
             <div className="mx_AnalyticsLearnMore_image_holder" />
             <div className="mx_AnalyticsLearnMore_copy">
-                { _t("Help us identify issues and improve Element by sharing anonymous usage data. " +
+                { _t("Help us identify issues and improve %(analyticsOwner)s by sharing anonymous usage data. " +
                     "To understand how people use multiple devices, we'll generate a random identifier, " +
-                    "shared by your devices.",
+                    "shared by your devices.", { analyticsOwner },
                 ) }
             </div>
             <ul className="mx_AnalyticsLearnMore_bullets">
diff --git a/src/components/views/elements/ServerPicker.tsx b/src/components/views/elements/ServerPicker.tsx
index aaf1f39d47..e7b2f9ccf0 100644
--- a/src/components/views/elements/ServerPicker.tsx
+++ b/src/components/views/elements/ServerPicker.tsx
@@ -41,11 +41,12 @@ const showPickerDialog = (
 };
 
 const onHelpClick = () => {
+    const brand = SdkConfig.get().brand;
     Modal.createTrackedDialog('Custom Server Dialog', '', InfoDialog, {
         title: _t("Server Options"),
         description: _t("You can use the custom server options to sign into other Matrix servers by specifying " +
-            "a different homeserver URL. This allows you to use Element with an existing Matrix account on " +
-            "a different homeserver."),
+            "a different homeserver URL. This allows you to use %(brand)s with an existing Matrix account on " +
+            "a different homeserver.", { brand }),
         button: _t("Dismiss"),
         hasCloseButton: false,
         fixedWidth: false,
diff --git a/src/components/views/location/LocationPicker.tsx b/src/components/views/location/LocationPicker.tsx
index 28b472fcdb..39455b6476 100644
--- a/src/components/views/location/LocationPicker.tsx
+++ b/src/components/views/location/LocationPicker.tsx
@@ -36,6 +36,7 @@ import AccessibleButton from '../elements/AccessibleButton';
 import { MapError } from './MapError';
 import { getUserNameColorClass } from '../../../utils/FormattingUtils';
 import LiveDurationDropdown, { DEFAULT_DURATION_MS } from './LiveDurationDropdown';
+import SdkConfig from '../../../SdkConfig';
 export interface ILocationPickerProps {
     sender: RoomMember;
     shareType: LocationShareType;
@@ -329,10 +330,11 @@ export function getGeoUri(position: IPosition): string {
 export default LocationPicker;
 
 function positionFailureMessage(code: number): string {
+    const brand = SdkConfig.get().brand;
     switch (code) {
         case 1: return _t(
-            "Element was denied permission to fetch your location. " +
-            "Please allow location access in your browser settings.",
+            "%(brand)s was denied permission to fetch your location. " +
+            "Please allow location access in your browser settings.", { brand },
         );
         case 2: return _t(
             "Failed to fetch your location. Please try again later.",
diff --git a/src/i18n/strings/en_EN.json b/src/i18n/strings/en_EN.json
index c489f79858..40936213a8 100644
--- a/src/i18n/strings/en_EN.json
+++ b/src/i18n/strings/en_EN.json
@@ -789,7 +789,7 @@
     "Sound on": "Sound on",
     "Silence call": "Silence call",
     "Use app for a better experience": "Use app for a better experience",
-    "Element Web is experimental on mobile. For a better experience and the latest features, use our free native app.": "Element Web is experimental on mobile. For a better experience and the latest features, use our free native app.",
+    "%(brand)s is experimental on a mobile web browser. For a better experience and the latest features, use our free native app.": "%(brand)s is experimental on a mobile web browser. For a better experience and the latest features, use our free native app.",
     "Use app": "Use app",
     "Your homeserver has exceeded its user limit.": "Your homeserver has exceeded its user limit.",
     "This homeserver has been blocked by it's administrator.": "This homeserver has been blocked by it's administrator.",
@@ -2142,7 +2142,7 @@
     "Click to move the pin": "Click to move the pin",
     "Click to drop a pin": "Click to drop a pin",
     "Share location": "Share location",
-    "Element was denied permission to fetch your location. Please allow location access in your browser settings.": "Element was denied permission to fetch your location. Please allow location access in your browser settings.",
+    "%(brand)s was denied permission to fetch your location. Please allow location access in your browser settings.": "%(brand)s was denied permission to fetch your location. Please allow location access in your browser settings.",
     "Failed to fetch your location. Please try again later.": "Failed to fetch your location. Please try again later.",
     "Timed out trying to fetch your location. Please try again later.": "Timed out trying to fetch your location. Please try again later.",
     "Unknown error fetching location. Please try again later.": "Unknown error fetching location. Please try again later.",
@@ -2318,7 +2318,7 @@
     "This address is already in use": "This address is already in use",
     "This address had invalid server or is already in use": "This address had invalid server or is already in use",
     "Server Options": "Server Options",
-    "You can use the custom server options to sign into other Matrix servers by specifying a different homeserver URL. This allows you to use Element with an existing Matrix account on a different homeserver.": "You can use the custom server options to sign into other Matrix servers by specifying a different homeserver URL. This allows you to use Element with an existing Matrix account on a different homeserver.",
+    "You can use the custom server options to sign into other Matrix servers by specifying a different homeserver URL. This allows you to use %(brand)s with an existing Matrix account on a different homeserver.": "You can use the custom server options to sign into other Matrix servers by specifying a different homeserver URL. This allows you to use %(brand)s with an existing Matrix account on a different homeserver.",
     "Join millions for free on the largest public server": "Join millions for free on the largest public server",
     "Homeserver": "Homeserver",
     "Continue with %(provider)s": "Continue with %(provider)s",
@@ -2352,7 +2352,7 @@
     "Search for rooms": "Search for rooms",
     "Adding spaces has moved.": "Adding spaces has moved.",
     "You can read all our terms <PrivacyPolicyUrl>here</PrivacyPolicyUrl>": "You can read all our terms <PrivacyPolicyUrl>here</PrivacyPolicyUrl>",
-    "Help us identify issues and improve Element by sharing anonymous usage data. To understand how people use multiple devices, we'll generate a random identifier, shared by your devices.": "Help us identify issues and improve Element by sharing anonymous usage data. To understand how people use multiple devices, we'll generate a random identifier, shared by your devices.",
+    "Help us identify issues and improve %(analyticsOwner)s by sharing anonymous usage data. To understand how people use multiple devices, we'll generate a random identifier, shared by your devices.": "Help us identify issues and improve %(analyticsOwner)s by sharing anonymous usage data. To understand how people use multiple devices, we'll generate a random identifier, shared by your devices.",
     "We <Bold>don't</Bold> record or profile any account data": "We <Bold>don't</Bold> record or profile any account data",
     "We <Bold>don't</Bold> share information with third parties": "We <Bold>don't</Bold> share information with third parties",
     "You can turn this off anytime in settings": "You can turn this off anytime in settings",
diff --git a/src/toasts/MobileGuideToast.ts b/src/toasts/MobileGuideToast.ts
index 5d872192c8..2d18069389 100644
--- a/src/toasts/MobileGuideToast.ts
+++ b/src/toasts/MobileGuideToast.ts
@@ -17,6 +17,7 @@ limitations under the License.
 import { _t } from "../languageHandler";
 import GenericToast from "../components/views/toasts/GenericToast";
 import ToastStore from "../stores/ToastStore";
+import SdkConfig from "../SdkConfig";
 
 const onAccept = () => {
     window.location.href = "mobile_guide/";
@@ -32,6 +33,7 @@ const TOAST_KEY = "mobileguide";
 export const showToast = () => {
     const isIos = /iPad|iPhone|iPod/.test(navigator.userAgent) && !window.MSStream;
     const isAndroid = /Android/.test(navigator.userAgent);
+    const brand = SdkConfig.get().brand;
     if (!isIos && !isAndroid) {
         return;
     }
@@ -43,8 +45,8 @@ export const showToast = () => {
         title: _t("Use app for a better experience"),
         props: {
             description: _t(
-                "Element Web is experimental on mobile. " +
-                "For a better experience and the latest features, use our free native app.",
+                "%(brand)s is experimental on a mobile web browser. " +
+                "For a better experience and the latest features, use our free native app.", { brand },
             ),
             acceptLabel: _t("Use app"),
             onAccept,