diff --git a/src/components/views/dialogs/ShareDialog.tsx b/src/components/views/dialogs/ShareDialog.tsx
index 1569977d58..5264031cc6 100644
--- a/src/components/views/dialogs/ShareDialog.tsx
+++ b/src/components/views/dialogs/ShareDialog.tsx
@@ -146,7 +146,7 @@ export default class ShareDialog extends React.PureComponent<IProps, IState> {
                 const events = this.props.target.getLiveTimeline().getEvents();
                 matrixToUrl = this.state.permalinkCreator.forEvent(events[events.length - 1].getId());
             } else {
-                matrixToUrl = this.state.permalinkCreator.forRoom();
+                matrixToUrl = this.state.permalinkCreator.forShareableRoom();
             }
         } else if (this.props.target instanceof User || this.props.target instanceof RoomMember) {
             matrixToUrl = makeUserPermalink(this.props.target.userId);
diff --git a/src/utils/permalinks/Permalinks.js b/src/utils/permalinks/Permalinks.js
index 0f54bcce05..39c5776852 100644
--- a/src/utils/permalinks/Permalinks.js
+++ b/src/utils/permalinks/Permalinks.js
@@ -129,6 +129,17 @@ export class RoomPermalinkCreator {
         return getPermalinkConstructor().forEvent(this._roomId, eventId, this._serverCandidates);
     }
 
+    forShareableRoom() {
+        if (this._room) {
+            // Prefer to use canonical alias for permalink if possible
+            const alias = this._room.getCanonicalAlias();
+            if (alias) {
+                return getPermalinkConstructor().forRoom(alias, this._serverCandidates);
+            }
+        }
+        return getPermalinkConstructor().forRoom(this._roomId, this._serverCandidates);
+    }
+
     forRoom() {
         return getPermalinkConstructor().forRoom(this._roomId, this._serverCandidates);
     }
diff --git a/test/utils/permalinks/Permalinks-test.js b/test/utils/permalinks/Permalinks-test.js
index 72cd66cb69..0bd4466d97 100644
--- a/test/utils/permalinks/Permalinks-test.js
+++ b/test/utils/permalinks/Permalinks-test.js
@@ -34,6 +34,7 @@ function mockRoom(roomId, members, serverACL) {
 
     return {
         roomId,
+        getCanonicalAlias: () => roomId,
         getJoinedMembers: () => members,
         getMember: (userId) => members.find(m => m.userId === userId),
         currentState: {