lookyloo/doc/notes_papers.md

AdGraph

Implementation

• https://github.com/uiowa-irl/AdGraph

4000+ lines of patch on Chromium version 69.0.3441.0 (released 25 May 2018)

Paper

• https://umariqbal.com/papers/adgraph-sp2020.pdf

Key points for lookyloo

Static, node by node

• features of the node

• keywords in URL

• keywords in content

• length & parameters of the URL

• On image: OCR (?)

• Domain => blocklists (ublock)

• Javascript analysis:

  • eval
  • specific keywords (tracking, ads, fingerprint...)
  • specific JS calls (track mouse, scrolling)
  • Async calls are very often used by ads, recommandation: https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf
  • /!\ anything obfuscated is just under the radar

Dynamic, pased on the tree

• size
• position in the tree
• parent features
• siblings
• number and type of children

Other ressources

• Ads standards: https://github.com/InteractiveAdvertisingBureau - https://iabtechlab.com/standards/
• Standard API for Ads bidding: https://github.com/prebid/