lookyloo/doc/notes_papers.md

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# AdGraph
## Implementation
* https://github.com/uiowa-irl/AdGraph
4000+ lines of patch on Chromium version 69.0.3441.0 (released 25 May 2018)
## Paper
* https://umariqbal.com/papers/adgraph-sp2020.pdf
## Key points for lookyloo
### Static, node by node
* features of the node
* keywords in URL
* keywords in content
* length & parameters of the URL
* On image: OCR (?)
* Domain => blocklists (ublock)
* Javascript analysis:
* eval
* specific keywords (tracking, ads, fingerprint...)
* specific JS calls (track mouse, scrolling)
* Async calls are very often used by ads, recommandation: https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf
* /!\ anything obfuscated is just under the radar
### Dynamic, pased on the tree
* size
* position in the tree
* parent features
* siblings
* number and type of children
# Other ressources
* Ads standards: https://github.com/InteractiveAdvertisingBureau - https://iabtechlab.com/standards/
* Standard API for Ads bidding: https://github.com/prebid/